6 Benefits of Using Drones to Market Real Estate
So how do real estate agents and brokers benefit from using camera drones in their marketing, in the real world? 1. Create more dramatic, compelling images. Using an expert with a modern drone, you can create dramatic shots by combining GPS-programmed flight paths with automatic point-of-interest camera targeting.
Well-designed drone camera shots not only look incredibly professional, they can generate a sense of awe and interest that you simply can’t get from ground-based photography.
2. Create more interesting virtual tours. A camera drone can literally fly into a home through the front door, and travel throughout every room, creating a far more natural virtual tour than station-based photography can.
Combined with a professional voice-over sound track, virtual tours can become beautiful visual stories, rich with information and history.
3. Highlight more property features. Landscaping, pools, walking paths and back yards are important to many buyers. So are nearby parks and schools. Aerial photos & video bring these advantages to life.
4. Generate new business. Using drone videos and photos to market your properties shows prospective sellers that you take advantage of every opportunity to make their property look awesome – and to stand out. 5. Out-market the competition. It’s a well-known fact that listings that look better and provide more information, sell better. 6. Save money. Compared to shooting aerial photos from a helicopter or a fixed wing aircraft, drone videography is far cheaper – and easier to arrange.