• Sandy Schupper

How Drones Have Changed Real Estate Marketing


That’s why differentiating property listings through high-quality photography and video pays huge dividends. Today, the latest marketing weapon in real estate is the use of dramatic camera drone photography & video tours in online listings. Some agents claim that drones are the most important new technology to enter real estate marketing since the internet. It’s easy to see why.

Using flying cameras, real estate photographers are producing dramatic, sweeping shots of landscapes, ocean and mountain vistas and seamless fly-arounds of gorgeous home exteriors…

They are also taking shots of homes never before imagined, Like… flying down onto a property from 1,000 feet in the air; highlighting the details of a large, expensive property in dramatic form; then, flying fast 2 feet above a driveway right up to the front door…

Camera drones and their ground-based cousins, Glidecams, are also being used to tour the inside of a home, creating flowing, whole-house motion tours in ultra HD that can rival a Hollywood movie…

Limitations of Drones In Real Estate Photography That said, a drone will never be able to shoot ALL of the photography & video needed to market a listing. There are still certain kinds of photos and videos that a flying camera is not well suited for, including: Carefully-focused, fixed position photography. For example, shots designed to avoid an unpleasant feature or to help a room or yard appear larger.

The interiors of smaller spaces, such as condos or apartments

Homes shrouded by trees or other buildings.

Standard street-level shots that all buyers have come to expect in a listing.

So don’t fire your favorite photographer yet. Instead, ask her when she’ll be getting a drone.

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